According to Wikipedia," Marketing is "a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mold the consumers toward the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; unless it pays due attention to its products/services and consumers' demographics and desires, a business will not usually prosper long-term."
Marketing is a creative process. It requires using creativity to advertise the products and services that your business offers. You are also concerned with anticipating a customer's future needs and wants. You also need to create or reorganize a business to be successful in selling the products/services to the consumer.
So, How are we to do this?
Set up our business/Formulate a business plan
Develop a website
Advertise the business
Market the products
Seek advice from others in the industry
Get customer feedback
Setting up your business:
The first thing you need to do is determine what business you want to get involved with. Do a research on the Internet and look at all the home business opportunities available out there. Look at what each company has to offer YOU for becoming an independent distributor. This is what is referred to as the "compensation plan".
You could base your decision on that alone, but it may end up being a product that you are not really interested in. In essence, what then happens is you don't have the desire to give 110% to something you do not truly believe in. Which brings me to the next step.
You need to find out what truly motivates you. In my situation, The candle business was the perfect fit for me. The compensation plan and the company's mission statement was what enticed me, not to mention my true love of burning scented candles.
Look at what the company stands for. Do they have ideals and beliefs similar to yours? Are they health conscious? Do they offer incentives for business partners to climb in the business? Do they offer training and support? Is this a product or service that the consumer will want or need?
Next decide how much money you are willing to invest to get started and sign up with the company of your choice and choose a starting package.
So, now that you chose the product/service you will base your business on, you need to decide how you want to build the business. Do you want to concentrate solely on the retail aspect or are your looking to truly build a successful business by building a successful team?
First you will need to set up a website. You can decide to build it your self or have someone design it for you. If you are going to use a web designer, it will cost you more in the long run. If you want to start a business without starting with a loss, you need to set a budget. It is possible to get it started on limited funds. That is where creativity comes in.
By putting time and thought into creating your Home Business you will be well on your way to being successful and achieving your dreams and goals.
Reference:
www.en.wikipedia.org/wiki/Marketing
Showing posts with label Marketing my business. Show all posts
Showing posts with label Marketing my business. Show all posts
Friday, March 28, 2008
Monday, January 21, 2008
Starting a Home Business
Starting a business is hard work and requires dedication and commitment on your part. You must be willing to invest time and energy to that business in order to become a success.
Being fairly new to the network marketing business, I started by reading anything I could find out there on the Internet. That process has led me to a wealth of information.
Here are some things that I found to be important as you build your business:
1. Building your business is not only selling the products:
The first and most important fact is that you need to sell yourself first. People need to see you as someone who is committed, knowledgeable and trustworthy. You need to convey to them your professional side. Let me ask you, would you want to buy from a complete stranger?
I would be wary if a stranger came up to me and said he had the next best thing and I would be a fool not to buy. I need to know more before I take that leap. The more people know about you, the more they are willing to listen to what you have to say and they can trust that you know what you are talking about.
2.Building a Business DOES require Work:
There are people out there that are selling get rich schemes, telling you that they can help you build a down line for you with no effort on your part. The truth is, getting and maintaining your business does require work on your part. No one can build your business for you. Sure, your sponsor and up line are there for advice and a knowledge base , because they were in your shoes at one time in their careers and know the best way to get business off the ground.
Another thing, most people are under the assumption that when they start a business they will have a lot of free time. That really is not the case. It is a well known fact that 95% of marketing businesses fail in their first 3 years.
So why develop a business to begin with? Well, honestly, it is a long term process. You need to be willing to devote time, and be willing to stick it out for the long haul. You won’t begin to see dramatic results until about 3 years into your new venture. You will notice progress along the way, but it doesn’t happen overnight, or as the old saying goes “Rome wasn’t built in a Day.”
You need to devote at least 8-10 hours a week to getting the business started, promotion and advertising, building and maintaining a website and so on. You will also need to devote another 5-10 hours or more weekly to educating yourself on your business through books, articles, etc on marketing ,networking, and MLM. Remember to get out and sell yourself by joining networking groups and business forums.
3. Advertising YOUR Business is not the Best way to Promote Your Business:
Remember how we talked about the need for people to get to know you first? Well, you need to market yourself by networking. Join business and networking groups and forums, post advice and questions in forums, create a presence. Make sure your are a frequent visitor to those places because just making one post will not help you in the long run. Create and publish articles and newsletters on topics that you have knowledge about. Be willing to help others by sharing your knowledge.
4. Communication and relationships are what builds your business:
You need to be willing to interact with people. You want to show people you know what you are talking about by creating newsletters, articles, and blogs. Get them published online and well as off line. This will also give you a sense of accomplishment that you are working to make yourself a success.
There is much more to learn in order to get your business started but if you are serious about wanting success, set goals for yourself on a daily, weekly, monthly and yearly basis. Devote time to achieving those goals. Get your name out there, educate yourself and others, and finally market yourself and then your business. This is a start, but if you work at it you will find success in network marketing and will get customers coming to you for not only your product but for advice and help in order to achieve their own success also. This sounds like a win-win situation. Good luck.
Being fairly new to the network marketing business, I started by reading anything I could find out there on the Internet. That process has led me to a wealth of information.
Here are some things that I found to be important as you build your business:
1. Building your business is not only selling the products:
The first and most important fact is that you need to sell yourself first. People need to see you as someone who is committed, knowledgeable and trustworthy. You need to convey to them your professional side. Let me ask you, would you want to buy from a complete stranger?
I would be wary if a stranger came up to me and said he had the next best thing and I would be a fool not to buy. I need to know more before I take that leap. The more people know about you, the more they are willing to listen to what you have to say and they can trust that you know what you are talking about.
2.Building a Business DOES require Work:
There are people out there that are selling get rich schemes, telling you that they can help you build a down line for you with no effort on your part. The truth is, getting and maintaining your business does require work on your part. No one can build your business for you. Sure, your sponsor and up line are there for advice and a knowledge base , because they were in your shoes at one time in their careers and know the best way to get business off the ground.
Another thing, most people are under the assumption that when they start a business they will have a lot of free time. That really is not the case. It is a well known fact that 95% of marketing businesses fail in their first 3 years.
So why develop a business to begin with? Well, honestly, it is a long term process. You need to be willing to devote time, and be willing to stick it out for the long haul. You won’t begin to see dramatic results until about 3 years into your new venture. You will notice progress along the way, but it doesn’t happen overnight, or as the old saying goes “Rome wasn’t built in a Day.”
You need to devote at least 8-10 hours a week to getting the business started, promotion and advertising, building and maintaining a website and so on. You will also need to devote another 5-10 hours or more weekly to educating yourself on your business through books, articles, etc on marketing ,networking, and MLM. Remember to get out and sell yourself by joining networking groups and business forums.
3. Advertising YOUR Business is not the Best way to Promote Your Business:
Remember how we talked about the need for people to get to know you first? Well, you need to market yourself by networking. Join business and networking groups and forums, post advice and questions in forums, create a presence. Make sure your are a frequent visitor to those places because just making one post will not help you in the long run. Create and publish articles and newsletters on topics that you have knowledge about. Be willing to help others by sharing your knowledge.
4. Communication and relationships are what builds your business:
You need to be willing to interact with people. You want to show people you know what you are talking about by creating newsletters, articles, and blogs. Get them published online and well as off line. This will also give you a sense of accomplishment that you are working to make yourself a success.
There is much more to learn in order to get your business started but if you are serious about wanting success, set goals for yourself on a daily, weekly, monthly and yearly basis. Devote time to achieving those goals. Get your name out there, educate yourself and others, and finally market yourself and then your business. This is a start, but if you work at it you will find success in network marketing and will get customers coming to you for not only your product but for advice and help in order to achieve their own success also. This sounds like a win-win situation. Good luck.
Saturday, December 15, 2007
So I finished my website...Now what?
Well, I am sitting here working on business, Hannah finally is asleep. There is a lot to do with the holidays coming up but since I just recently finished developing my website(What an accomplishment!!) So now what?????
I ask my trusted friend who informs me that I need to "Go live". Okay....that project accomplished.
So she says.....Now you market it......Say what? She tells me about target keywords. meta tags, submitting to search engines.....which feels like a foreign language film to me!!!
So I am going to be up all night...trying to figure out how to market my website so that the search engines pick it up and people find me. Well, perhaps if you are reading this, you might have found my website...or blog...
As they say...with time and trial comes accomplishment. As with life, you learn something new everyday...and today is all about marketing my website and getting one step closer to my goals!!
I ask my trusted friend who informs me that I need to "Go live". Okay....that project accomplished.
So she says.....Now you market it......Say what? She tells me about target keywords. meta tags, submitting to search engines.....which feels like a foreign language film to me!!!
So I am going to be up all night...trying to figure out how to market my website so that the search engines pick it up and people find me. Well, perhaps if you are reading this, you might have found my website...or blog...
As they say...with time and trial comes accomplishment. As with life, you learn something new everyday...and today is all about marketing my website and getting one step closer to my goals!!
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