According to Wikipedia," Marketing is "a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mold the consumers toward the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; unless it pays due attention to its products/services and consumers' demographics and desires, a business will not usually prosper long-term."
Marketing is a creative process. It requires using creativity to advertise the products and services that your business offers. You are also concerned with anticipating a customer's future needs and wants. You also need to create or reorganize a business to be successful in selling the products/services to the consumer.
So, How are we to do this?
Set up our business/Formulate a business plan
Develop a website
Advertise the business
Market the products
Seek advice from others in the industry
Get customer feedback
Setting up your business:
The first thing you need to do is determine what business you want to get involved with. Do a research on the Internet and look at all the home business opportunities available out there. Look at what each company has to offer YOU for becoming an independent distributor. This is what is referred to as the "compensation plan".
You could base your decision on that alone, but it may end up being a product that you are not really interested in. In essence, what then happens is you don't have the desire to give 110% to something you do not truly believe in. Which brings me to the next step.
You need to find out what truly motivates you. In my situation, The candle business was the perfect fit for me. The compensation plan and the company's mission statement was what enticed me, not to mention my true love of burning scented candles.
Look at what the company stands for. Do they have ideals and beliefs similar to yours? Are they health conscious? Do they offer incentives for business partners to climb in the business? Do they offer training and support? Is this a product or service that the consumer will want or need?
Next decide how much money you are willing to invest to get started and sign up with the company of your choice and choose a starting package.
So, now that you chose the product/service you will base your business on, you need to decide how you want to build the business. Do you want to concentrate solely on the retail aspect or are your looking to truly build a successful business by building a successful team?
First you will need to set up a website. You can decide to build it your self or have someone design it for you. If you are going to use a web designer, it will cost you more in the long run. If you want to start a business without starting with a loss, you need to set a budget. It is possible to get it started on limited funds. That is where creativity comes in.
By putting time and thought into creating your Home Business you will be well on your way to being successful and achieving your dreams and goals.
Reference:
www.en.wikipedia.org/wiki/Marketing
Friday, March 28, 2008
Tuesday, March 4, 2008
Creating a positive self image
Self Image is a building block that affects all areas of our life from our emotions to how we deal with others. It is the core and identity of our being. How we perceive ourselves can be our greatest strength or our biggest weakness.
This has made me think about my 7 year old daughter and another child who feel that they are not wanted because of their skin color and the fact that they suffer with eczema. They both have a great personality and are beautiful, but our society has been instilling in them the "Perfect" body and skin color.They don't fit the stereotypical mold of perfect body image. How can this be possible at this young age?
Image, or how we perceive ourselves, can be hard on the mind. It can interfere with our life because it becomes the focus of our thoughts. Then if we don't like ourselves, it leads to poor self esteem. You feel you are non-deserving and become depressed. This in turn will affect your relationship with others.
So, as I sat with my daughter, I had to really get through to her. She is, after all only 7 years old with her whole life ahead of her. She needs to start thinking for herself and not worrying about what others are saying or doing for that matter. You have to go on living your purpose in life.
How to have a Healthy Self Image:
You need to celebrate your uniqueness- Start listing all the things you like about yourself and what makes you special, whether it is your beautiful eyes, smile, hair, etc. or even your thoughtfulness and kindness to others and celebrate those strengths. Ask your closest friend to tell you what they love about you. Write little affirmations to yourself, such as "You are Beautiful", "You Rock" and place these on your mirror or anyplace you might see them daily.
Don't compare yourself to other people- remember that you are unique and that no two people are alike. Even identical twins have a uniqueness to each one.
You need to learn to like yourself- start by treating your self with respect. Accept you for you and don't try to change anything because you want to please someone else. You need to please yourself first.
I sat with my daughter and we talked at length about how beautiful she is on the inside and out. She is unique and special for the person she is. We talked about how she can come to me with anything and to have faith in herself. She is now less obsessed with body image and has a better self esteem. I know she is going to become a beautiful young lady with a healthy self image.
This has made me think about my 7 year old daughter and another child who feel that they are not wanted because of their skin color and the fact that they suffer with eczema. They both have a great personality and are beautiful, but our society has been instilling in them the "Perfect" body and skin color.They don't fit the stereotypical mold of perfect body image. How can this be possible at this young age?
Image, or how we perceive ourselves, can be hard on the mind. It can interfere with our life because it becomes the focus of our thoughts. Then if we don't like ourselves, it leads to poor self esteem. You feel you are non-deserving and become depressed. This in turn will affect your relationship with others.
So, as I sat with my daughter, I had to really get through to her. She is, after all only 7 years old with her whole life ahead of her. She needs to start thinking for herself and not worrying about what others are saying or doing for that matter. You have to go on living your purpose in life.
How to have a Healthy Self Image:
You need to celebrate your uniqueness- Start listing all the things you like about yourself and what makes you special, whether it is your beautiful eyes, smile, hair, etc. or even your thoughtfulness and kindness to others and celebrate those strengths. Ask your closest friend to tell you what they love about you. Write little affirmations to yourself, such as "You are Beautiful", "You Rock" and place these on your mirror or anyplace you might see them daily.
Don't compare yourself to other people- remember that you are unique and that no two people are alike. Even identical twins have a uniqueness to each one.
You need to learn to like yourself- start by treating your self with respect. Accept you for you and don't try to change anything because you want to please someone else. You need to please yourself first.
I sat with my daughter and we talked at length about how beautiful she is on the inside and out. She is unique and special for the person she is. We talked about how she can come to me with anything and to have faith in herself. She is now less obsessed with body image and has a better self esteem. I know she is going to become a beautiful young lady with a healthy self image.
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